Reference library

The Watch Dealer Bible

One profile per reference, updated as new sales come in. Everything you need before you make an offer.

Rolex

Submariner Date 41 · 126610LN

41mm OystersteelRolex Cal. 3235, 70h reserve2020 — presentLow risk

MSRP

$10,900

Market value

$14,600

Target buy

$13,400

Target resale

$14,600

Profit potential

$1,180

Days to sell

18

Common variations

  • ·126610LV green bezel (+$3,100)
  • ·126613LN two-tone
  • ·126610LN 2020 first-year card

Authentication concerns

  • ·Cal. 3235 super-clone movements circulate — check the balance bridge finishing
  • ·Rehaut engraving alignment and serial match
  • ·Laser-etched crown at 6 under the crystal

Service
10-year interval, ~$900 full service at RSC

Liquidity
Very high — sells in under 3 weeks in almost any condition · Typical buyer: First-luxury buyer and dealer-to-dealer trade

Tudor

Black Bay 58 Blue · 79030B

39mm steelTudor MT5402, 70h reserve2020 — presentLow risk

MSRP

$4,225

Market value

$3,100

Target buy

$2,750

Target resale

$3,100

Profit potential

$445

Days to sell

24

Common variations

  • ·79030N black dial
  • ·79030B blue dial
  • ·Bracelet vs fabric strap (+$180 bracelet)

Authentication concerns

  • ·Fake riveted bracelets are common
  • ·Check the snowflake hand lume tone against the dial

Service
5-7 year interval, ~$550

Liquidity
High — the entry point for most first-time buyers · Typical buyer: Enthusiast collector, 28-45

Patek Philippe

Nautilus · 5711/1A

40mm steelCal. 26-330 S C2006 — 2021High risk

MSRP

$34,890

Market value

$98,000

Target buy

$89,000

Target resale

$98,000

Profit potential

$4,100

Days to sell

64

Common variations

  • ·5711/1A-010 blue
  • ·5711/1A-014 olive green (+$40k)
  • ·5711/1A-011 white

Authentication concerns

  • ·Always require an extract from the archives
  • ·Case and bracelet finishing transitions are the tell on replicas
  • ·Verify the movement number against the case

Service
5-8 year interval, ~$1,400 at Patek

Liquidity
Low volume, very high ticket — a small number of real buyers · Typical buyer: Collector and investor, dealer network

Audemars Piguet

Royal Oak 41 · 15500ST

41mm steelCal. 43022019 — presentMedium risk

MSRP

$25,000

Market value

$31,200

Target buy

$28,500

Target resale

$31,200

Profit potential

$2,100

Days to sell

52

Common variations

  • ·Blue dial
  • ·Grey dial
  • ·Black dial (softest)

Authentication concerns

  • ·Bracelet link screws and hairline finishing
  • ·AP boutique paperwork is frequently forged

Service
5-7 year interval, ~$1,200

Liquidity
Moderate — strong brand, high ticket · Typical buyer: Established collector, dealer trade

Omega

Speedmaster Professional Moonwatch · 311.30.42.30.01.005

42mm steelCal. 1861 hesalite1996 — 2021Low risk

MSRP

$6,400

Market value

$4,600

Target buy

$4,100

Target resale

$4,600

Profit potential

$650

Days to sell

31

Common variations

  • ·Hesalite vs sapphire sandwich (+$450)
  • ·Pre-2014 with older bracelet

Authentication concerns

  • ·Redialed examples are common
  • ·Check pusher and crown originality

Service
6-8 year interval, ~$700

Liquidity
High — always a buyer at the right price · Typical buyer: Enthusiast, gift buyer, first mechanical chronograph

Cartier

Santos Medium Steel · WSSA0018

35.1mm steelCal. 1847 MC2018 — presentMedium risk

MSRP

$7,400

Market value

$5,900

Target buy

$5,200

Target resale

$5,900

Profit potential

$690

Days to sell

45

Common variations

  • ·Large size WSSA0009 (+$700)
  • ·Two-tone W2SA0016

Authentication concerns

  • ·QuickSwitch bracelet is frequently aftermarket
  • ·Check the blued crown spinel

Service
6 year interval, ~$650

Liquidity
Rising — Cartier demand up 3.4% over 90 days · Typical buyer: Fashion-forward buyer, unisex market